The Problems
Students are so dependent on digital sources, they will not want to read a tangible magazine unless they need to.
At Clemson, students do not know where to start looking for clubs, internships, networking opportunities.
The Vision
Clemson Catalyst brings it all together. While others give surface-level updates, we deliver everything students need: clubs, academics, events, career prep — in one bold, visual, and scannable magazine. This isn’t just a guide. It’s your blueprint to truly experience Clemson and get ahead.
The Media
Brand Building Playbook
The Challenge: Create a space for a student-centered publication. Develop a strategic and activation plan.
The Instagram @clemson.catalyst captures the feeling of campus with bold visuals, bite-sized info, and student takeovers. The podcast The Catalyst Corner dives deeper into student stories, career journeys, and campus culture.
The Insights
Through qualitative and quantitative date, I learned there is a gap in the Clemson experience. This resource is a NEED to help students make the most of their Clemson experience, socially and academically.
The Branding
The brand delivers a fresh twist on Clemson’s traditional colors, blending bold orange with soft, modern accents. With clean lines and a minimalist design, the branding speaks directly to today’s students.
The Launch
Clemson Catalyst is sparking excitement across campus with bold visuals, scannable content, and an idea on what students actually need, the magazine is generating serious buzz and setting a new standard for campus engagement.